A reimagining of a horror franchise that seemed to have run out of steam, “Scream” dominated the box office, earning a staggering $30.6 million.
The sequel is slated to gross $35 million during Martin Luther King Jr.’s four-day holiday weekend, a spectacular result considering that “Scream” only cost $25 million to produce. It also represents some positive news for the hurt and battered cinema industry, considering the success of “Scream” comes amid a surge in COVID-19. It helps that Scream’s target audience is younger, meaning they might not have been as spooked by the highly contagious Omicron variant that’s powering the latest iteration of a seemingly never-ending pandemic. Paramount and Spyglass Media sponsored the reboot, which marks the first new chapter in the “Scream” series in a decade and shares a title with the 1996 original — the “Scream” saga is apparently so about integers. The film also brings back familiar faces like Neve Campbell, Courteney Cox and David Arquette, who are once again haunted by a serial killer in a Ghostface mask. “Scream” debuted in 3,664 locations.
And while Sony’s Spider-Man: No Way Home lost its box-office crown for the first time since it premiered in December, the superhero sequel still had some stellar results. The film is expected to have four-day earnings of $26 million. With more than $700 million under its belt, Spider-Man: No Way Home will now become the fourth highest-grossing domestic release in history, behind only Avatar ($760 million) and Avengers: Endgame ($858 million). U.S. dollar). and “Star Wars: The Force Awakens” ($936 million). Such is the popularity of the film that it was even name-checked this weekend during “SNL,” with President Biden urging people to stop watching “Spider-Man” in a bid to control the spread of Omicron.
The opening weekend earnings for “Scream” are close to the opening earnings of other pandemic-era horror hits like “Halloween Kills” ($49.4 million debut) and “A Quiet Place Part II” ($47.5 million). -Dollar). It’s also a major improvement over 2011’s Scream 4, which opened for a daunting $19.3 million. Unlike other films released during COVID, Scream’s low budget means that it’s going to have some impressive profit margins – movies like Shang-Chi and the Legend of the Ten Rings. ‘ and ‘No Time To Die’ topped the box office, but their high costs meant they lost money during their theatrical releases at a time when ticket sales were falling.
Scream is directed by Matt Bettinelli-Olpin and Tyler Gillett, taking over the series from its founder Wes Craven, the late horror maestro. Melissa Barrera, Jenna Ortega, Jack Quaid and Dylan Minnette round out the cast of the horror sequel.
Universal and Illumination Entertainment’s “Sing 2” took third place on the domestic box office and grossed $8.3 million. The film is forecast to gross $11 million during the four-day vacation, taking its gross to $122.1 million. Another Universal release, “The 355,” placed fourth, earning $2.3 million. The spy thriller is a commercial dud. It will end the four-day weekend with $2.8 million, taking its haul to a disastrous $8.9 million. Don’t hold your breath for “The 356″….Reuters