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Health and wellness are no strangers to Jennifer Aniston. In fact, the 53-year-old is extremely open about it her wellness routineshared that she “has an obligation to pay attention” to what enters her body, even opening up about it struggle with sleepwalking in the past. Now the former friends star takes their love of wellness one step further and launches new protein bars Vital Proteins.
Aniston took to Instagram last week to make the very on-brand announcement. She posted a video promoting new products Vital Proteins, with the caption: “I made a bar with @vitalproteins! TODAY they are finally out 🥳 Hope you like them! 🙏🏼🤗❤️”
“Okay, I have something to show you,” says the wellness icon at the beginning of the video. “This is a protein bar from Vital Proteins I helped create it, which was very exciting. It’s made from all these delicious ingredients.”
As for the nutritional information for the Peanut Butter Fudge Bar, it does include some of the premium ingredients that Aniston mentions maca and maqui berry, while it packs 14 grams of protein, 6 grams of collagen peptides, and less than 200 calories per serving. To end the video, Aniston takes a bite and shakes her head and sighs, “It’s just that So Well.”
Vital Proteins commented: “We 💙 create these with you! I’m so glad they finally come in not 1, not 2, but 3 flavors!! 🧊☕️🍫🥜🥥🌴 #wellnessisvital #vitalproteins” Tue new protein bars come in the following delicious flavors: Peanut Butter Toffee, cold brew coffeeand dark chocolate coconut
Ahead of the launch of the new protein bars, Aniston regularly shared her love for the brand’s collagen and protein products. She even noticed them Go-to chocolate smoothie recipe Use of Vital Proteins Chocolate Collagen Powderwhich helps to satisfy their sweet tooth while staying healthy.
The actress became Vital Proteins’ Head of the design department in 2020. Announcing her new role at the company, she shared, “I’ve always been an advocate for finding wellness from the inside out — and I’m so happy to share the importance of collagen. #StayVital”
Earlier this month, Aniston shared an inspirational video montage with a nod to the beloved brand and hinted at the new launch. The montage included clips of herself relaxing, romping, breathing, exercising and of course consuming Vital Proteins products like their classic collagen protein powder and new protein bars.
“What keeps me alive?” Aniston reflects on the various clips and photos. “Nowadays the simple things are essential: a good cup of coffee, silent mode, the morning walk with the dogs. Friends are vital. When the pressure is off, breathing is vital,” the star says happily. “Furthermore, it’s exercise, rest and vital proteins. Every moment is crucial because she are vital.”
Is it her? Lessons on Agingtheir commitment to fitness (see Aniston’s home workout routine!) or her passion for nutrition inspires the star again and again. We can’t wait to try every flavor of the new protein bars and see what the wellness guru has in store for us next.
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