How Baby2Baby Nonprofit, Will Rogers Pioneers Waved During the Pandemic – The Hollywood Reporter



The nonprofit raised $ 8.5 million, the highest-ever fundraising event for its annual gala event held on November 13th, attended by names like Jennifer Garner, Jessica Alba, Kerry Washington, Kate Hudson, Nicole Richie and Mindy Kaling. Each year, Baby2Baby provides vital supplies to families and children in the United States, including children in homeless shelters, foster families, and undeserved schools.

But the money raised won’t help if Baby2Baby is unable to receive or give away products due to supply chain issues. So the nonprofit began making its own diapers earlier this year to create a supply of 5 million items that will be given out to caregivers free of charge. It also found that diapers could be made for as little as 6 cents each, compared to 12 cents paid for in general wholesale.


EBMRF, which helps people with the skin disease epidermolysis bullosa, was unable to host its annual Rock4EB event this year due to the COVID-19 pandemic and decided against a virtual event. “People were slowly getting tired of zooming,” says founder and Brillstein manager Andrea Pett-Joseph. “One of the things we came up with was a celebrity cake sale during National Dessert Day, which coincided with EB Awareness Week. We brought together prominent supporters with various restaurants and chefs. They worked together on their creations and the restaurants and bakeries sold them. And we partnered with Bridget Moynahan and OneHope to launch a curated collection of wines to raise funds and raise awareness until we can get back to our live event. “

The dessert box from EBMRF for the Celebrity Bake Sale.

EBMRF also auctioned Celebrity Meetings, “our version of a backstage pass. They offered their time in an exclusive, private 15 minute zoom that people could bid on, ”continues Pett-Joseph. “When the world was turned upside down and so many families struggled to pay their bills, we aimed our Backstage Pass fundraiser to help those who needed help with their medical care while we continued to each other focused on EB research. These bandages are incredibly expensive, they can run into the hundreds of thousands of dollars a year. ”Participating stars included Adam Sandler, Josh Brolin, Courteney Cox, Josh Gad, Kaley Cuoco, Norman Reedus and Kelly Clarkson.


In a typical year, the Will Rogers Motion Picture Pioneers Foundation’s Pioneers Assistance Fund – which helps movie workers in financial difficulties – serves approximately 300 to 600 people, including people affected by national disasters such as floods and fires.

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Vista Theater in Los Angeles during a pandemic shutdown.
David Livingston / Getty Images

But during the COVID-19 pandemic, when the cinemas were closed, the fund provided emergency financial aid to 10,000 people. Support was made possible through a variety of donations, including $ 1 million each from Sony Pictures and the National Association of Theater Owners.

“We helped people who were mainly on leave and who received heavily reduced wages. They didn’t qualify for the unemployment program and somehow had to live on their salary, ”says managing director Todd Vradenburg.

This story first appeared in the November 22nd issue of The Hollywood Reporter magazine. Click here to subscribe.


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