In Los Angeles, standing still doesn’t necessarily signal an event. On Sunday, however, the sea of vehicles tangled on the streets of Inglewood was not to be mistaken for something big. But doesn’t even describe exactly what happened when SoFi Stadium opened all of its seats for the Los Angeles Rams’ home game against the Chicago Bears.
It was the largest-ticketed gathering the city has seen during the COVID-19 pandemic with more than 70,000 in the building, so it served almost as the first show for the $ 5 billion home team in the state -the- art stadium, in which in a few months the global spectacle of the Super Bowl LVI will take place on February 13th.
Both the Rams and Los Angeles Chargers played on SoFi turf last year, but the pandemic prevented fans from attending in person. To welcome them back, organizers pulled out all the stops for a fully featured (and mostly local) program to complement the NFL on-field action that ended with a Rams win 34-14 as the exclamation point of the day.
The parking lots opened at 1 p.m., four hours before kick-off, and thousands took advantage of the first tailgate experience. Fans have been spotted playing music and playing cornholes and maxing out their barbecues. As The Hollywood Reporter walked into the SoFi, hordes of Bears fans were seen taking photos in front of the SoFi sign while a rowdy Rams fan increased the rivalry and the home team chanted, “Whose house? Rams house! “
Moments later, a huge group of fans from both teams faced the driver of a black SUV trying to pull into a VIP parking lot. When the window came down the driver was found to be Magic Johnson. He smiled and posed for several selfies before pulling himself forward as the group erupted with touchdown-worthy cheers and applause.
The appearance of Johnson – professional athlete as Lakers legend and co-owner of the Dodgers – signaled yet again that the Sunday opening was a major event in a busy cultural night that saw the Creative Arts Emmy Awards at LA Live and MTV’s Video Music Awards at the opposite coast happened.
Even Dodgers stars Corey Seager and Justin Turner made it from Dodger Stadium to SoFi to join Johnson in the stands after beating the San Diego Padres 8-0. They are unlikely to have made it in time to see the pre-kickoff ceremony, where the NFL Network and radio host Rich Eisen celebrated the occasion by helping Inglewood Mayor James T. Butts, the members of Inglewood City Council, George Dotson, Dionne Faulk, in the spotlight. Eloy Morales and Alex Padilla, along with Rams legends Torry Holt and Jackie Slater and a handful of season ticket holders who played a pivotal role on the forefront of the COVID-19 pandemic.
The assignments for the national anthem went to Tayler Green, a student at the city’s 1500 Sound Academy, founded by Grammy Award winners James Fauntleroy and Larrance Dopson. Hollywood helped add to the action thanks to Oscar winner Wally Pfister who has teamed up with the Rams to stage the sizzle that plays in front of the team that storm the field. The music continued at halftime with OneRepublics lead singer Ryan Tedder, guitarists Zach Filkins and Drew Brown, bassist and cellist Brent Kutzle, and drummer Eddie Fisher to perform a short set.
When they rocked THR The new Bootsy Bellows VIP Field Experience has Kevin Hart, David Arquette, Rams superfan Rebel Wilson, Wiz Khalifa, Skeet Ulrich, YG, Damson Idris, newly married Don Benjamin, Rampage, the Rams mascot and John Terzian, co-founder of Bootsy Bellows and The h.wood Group recorded the game. The Field Level Suite, which is filled with VIPs at games and concerts, saw its first action on Sunday.
“It’s pretty amazing to be here,” Terzian said of the start. “It took five or six years to develop. To hear what people are saying when they come in here and look around is amazing. A lot of work, relationships and effort went into building this place. So today is fun. I am absolutely in love with this place. “
Arquette, a Bootsy Bellows partner who named the club after his mother, who was nicknamed burlesque, was also impressed by the scene. “It’s a great honor to be at SoFi and to have this,” said Arquette, joking that Terzian and the h.wood team really went out of their way to celebrate his 50th birthday on September 8th celebrating means the world. ”He also took a moment to cheer the team on, just as Ram’s running back Darrell Henderson Jr. made it into the end zone in the third quarter after a handover from quarterback Matthew Stafford. “It’s a beautiful stadium. It’s so cutting edge and everyone, all of the staff, is amazing. We are campaigning for the Rams and we really want to bring the championship home. “
That would be an event now. But even Arquette is not so sure that he can get tickets. “It’s hard to get in, even for me.”