Money Heist: Why is Netflix remaking the Heist series in Korea?

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Netflix just released a teaser for Money Heist: Korea – Common Economic Space, a remake of the hugely popular Spanish heist series money robbery (or La Casa de Papel), which ended its third and final season on the streamer last year. While the Korean remake will follow roughly the same storyline and characters as the original (it’s a remake, after all), there will be changes that inherently come with the different setting and language, such as: Honestly, just the fact that season 1 of Money heist: Korea will be 12 episodes as opposed to the original’s 15-part first season (split into two parts), which suggests we won’t be getting exactly the same story. But there are always more stories to tell and money robbery only simple done, so why did Netflix decide to do a remake? money robbery, and so soon after the completion of the original? Obviously the answer is money (which doesn’t necessarily mean the K-drama won’t be good or has anything else to say with the bones of the same story), but let’s break down what that means…

Money Heist is Netflix’s third most watched TV show

People people love money robbery. The Spanish heist series, which ended its three-part (or five-part) run on Netflix last year, is not only one of Netflix’s most-watched non-English language TV series overall, it’s one of the most-watched TV series of all time, period. According to Netflix’s self-reported numbers, which are based on Hours viewed in the first 28 days after publication money robbery: Part 4 is the 3rd most watched TV show of all time, beaten only by Squid Game and Bridgeton. If you’re looking for outside validation (and you should be – having multiple sources is usually better) is called Parrot Analytics money robbery as one of the top five “most in demand” TV shows of 2021. In other words, like Netflix’s other international hits Squid Game and lupine, money robberyThe themes of have resonated with global audiences. People are hungry for stories that address class tensions and income inequality in a fun way; Because of this, there is undoubtedly still a large global audience for Money heist: Korea.

Netflix wants more international subscribers

It makes sense for Netflix to adapt a story that’s proven popular around the world, but why in Korea? I’ve previously written about how Netflix has more or less reached a subscriber saturation point in North America, which means if it wants to grow its subscriber base, it has to do it elsewhere. This has driven much of Netflix’s recent investments, including the $500 million the company invested in Korea in 2021 alone.

In terms of subscriber growth potential, Netflix has high hopes for the Asia-Pacific region in particular, a region home to 60% of the world’s population. (Though 18% of the world’s population lives specifically in China, a country Netflix doesn’t currently operate in.) Historically, Korean entertainment has thrived in East and Southeast Asia. (Note: Since 2016, the Chinese government has had an unofficial ban on Korean entertainment after Korea allowed the deployment of a US THAAD missile defense system on its soil.) In other words, it’s worth investing in the Korean entertainment industry, not just for the domestic one audiences (Korea has a population of just under 52 million), but also for the populations of Southeast Asia and other East Asian countries that have already shown a proven interest in K-Content, including Vietnam, Thailand, Taiwan, the Philippines, Hong Kong , Singapore and Japan.

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